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The SEO Problem of Unfamiliarity

With the online community shaken by Google’s recent slew of updates, we can expect, in the near future, a number of SEO companies to drop off the grid. Why? Well, Google has been hinting for quite some time that, moving

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Blogging on the Post-Penguin Web

Today, many webmasters utilize blogs to keep their viewers updated on new offerings or events and to help generate feedback from that audience.  However, blogs have also been used by online marketers as a tool to build authority in the

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Due Diligence Can Save You From the Penguin

Perhaps the most important part of working with an SEO company is the amount of transparency and communication they provide their clients.  This distinguishing characteristic sets most companies apart. Since Google’s Penguin update (much like the Panda update) aims to

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How to Avoid the Attack of the Google Penguin

When Google released its webspam algorithm update, Penguin, on April 24, heads spun. While it’s common for algorithms to stir debate, the Penguin update triggered an alarming amount of criticism. Webmasters and SEOs fired back at the new algorithm, claiming

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