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Blog Archives

Blogging on the Post-Penguin Web

Today, many webmasters utilize blogs to keep their viewers updated on new offerings or events and to help generate feedback from that audience.  However, blogs have also been used by online marketers as a tool to build authority in the

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The SEO Era

It seems like with every big technological innovation that some technologies, products, and methods are bound to be left in the dust.  Once automobiles became mass produced and affordable the unofficial reign of whips and buggies ceased, and the advancement

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Four Months Later: Recovering From the Penguin Update

On April 25th, Google’s Penguin Update struck thousands of webmasters and changed organic ranking criteria for the foreseeable future.  In the months since, many affected sites have undergone significant revisions to their content and taken steps to improve their link

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Due Diligence Can Save You From the Penguin

Perhaps the most important part of working with an SEO company is the amount of transparency and communication they provide their clients.  This distinguishing characteristic sets most companies apart. Since Google’s Penguin update (much like the Panda update) aims to

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How to Avoid the Attack of the Google Penguin

When Google released its webspam algorithm update, Penguin, on April 24, heads spun. While it’s common for algorithms to stir debate, the Penguin update triggered an alarming amount of criticism. Webmasters and SEOs fired back at the new algorithm, claiming

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