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While web spammers and businesses that use black hat SEO tactics are still picking up the pieces from the previous release of Google’s Penguin algorithm, it turns out there’s even more stormy weather on the way. Matt Cutts, the company’s head of its web spam-fighting division, announced Wednesday that upcoming updates to Penguin can be expected to wreak some major havoc with the SERPs. So if you haven’t gone through your online content and done away with duplicate content and unnatural links, now is the time to do so.
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The cause behind the immensity of the next Penguin update is reported to be due to the infancy of the algorithm and the endless list of tweaks being made to it. According to Danny Sullivan of Search Engine Land, the recent changes made to Google’s content filtering algorithm Panda are at this point so minute that revisions made to it affect relatively few SERPs. Penguin, on the other hand, is still very much an evolving code and one that is far from complete. As a result, each new version of that algorithm will have significant impact on the structure of Google’s search engine result pages for some time to come.
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As of now, no further announcements have been made regarding when we can expect the next update to hit the web. The last noticeable algorithm changes were made about three months ago, and a short time before WebiMax held its Penguin webinar. Now, with Cutts’ recent remarks, everyone is going to be focused on buckling down for the next changes to the algorithm.
Fortunately it’s not all doom and gloom. Since Google has made it quite clear what the targets of Penguin are, every site owner is able to redevelop his or her domain to avoid being penalized by the algorithm. What remains to be seen, however, is whether or not the newest iteration of Penguin will address other forms of web spam beyond what the company has already designated. For now, all we can do is keep our ears to the ground and wait for more announcements by Matt Cutts and gang.