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Social media enthusiasts have most likely heard of – if not avidly been using – the app known as FourSquare. This app allows people to “check in” using the GPS function when they go somewhere. At the bowling alley? “Check in” and let your friends see where you are. If you’ve checked into that bowling alley more than anyone else, you’re known as the “mayor” of that location on the app. It’s a lot of fun for some friendly social networking competition.
And, SEO activists, now you can consider FourSquare a new opportunity for optimization. They have recently implemented app and site updates including a search engine feature, so that even non-users of the app can search for nearby places, see who goes there, and read reviews. It’ll be similar in style to Yelp!, a site that we all know is extremely useful for SEO purposes.
The search engine update is still in the works – they’re adding features like the hours of the location, the average cost of a visit, et cetera, but as of right now, locations can be searched in general terms. For example, if you’re looking for somewhere to go for some after-hours food, you can search “late-night.” This is going to bring a whole new meaning to keyword research.
If you’ve been keeping up with your Google Penguin news, you know that social media platforms are quickly making their way to the forefront of important SEO tactics. This most certainly goes beyond Facebook and Twitter. Before you know it, you’re going to be making sure your website is easily found on sites like FourSquare and Yelp!, so it’s best to get on the social media train early and stay on top of your game.