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Four Months Later: Recovering From the Penguin Update

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On April 25th, Google’s Penguin Update struck thousands of webmasters and changed organic ranking criteria for the foreseeable future.  In the months since, many affected sites have undergone significant revisions to their content and taken steps to improve their link

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Relevancy & Exact-Match Anchor Text Linking in the Penguin Era

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The recent Penguin Update has sent waves through the industry and only now are those that have been affected getting a handle on understanding what has happened to their sites and been able to start taking proactive steps to rectify

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What Not To Do Pre and Post Penguin – "Keyword Stuffing"

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There are many optimization practices that are recommended within the internet marketing community to increase the authority and relevance of webpages for higher search rankings. This search engine optimization has evolved through the years and has elevated to a point

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