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Four Months Later: Recovering From the Penguin Update

On April 25th, Google’s Penguin Update struck thousands of webmasters and changed organic ranking criteria for the foreseeable future.  In the months since, many affected sites have undergone significant revisions to their content and taken steps to improve their link

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Posted in News

Relevancy & Exact-Match Anchor Text Linking in the Penguin Era

The recent Penguin Update has sent waves through the industry and only now are those that have been affected getting a handle on understanding what has happened to their sites and been able to start taking proactive steps to rectify

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Posted in Tips

What Not To Do Pre and Post Penguin – "Keyword Stuffing"

There are many optimization practices that are recommended within the internet marketing community to increase the authority and relevance of webpages for higher search rankings. This search engine optimization has evolved through the years and has elevated to a point

Posted in Tips