The Google Penguin Update

Over Optimization, Bad Link Profiles and Anchor Text

The Google Penguin Update is a code name for one of the companies recent updates to its algorithm, launched first on April 24th, 2012. the purpose of the update was to decrease rankings of sites that were deemed to be using black-hat SEO strategies. Specifically, Penguin is an algorithm update (change) targeting over-optimization, un-diversified anchor text and web-spam and is intended to promote high-quality.

We are currently at Penguin Update number 3, launched Oct. 5th, 2012. Penguin targets practices such as:

Keyword Stuffing
Link Schemes
Over Optimization of Content
Spun Articles

The Penguin Update will only reach 3% of search queries. However, that 3% contain more highly spammed keyword queries. As a result of this update, Google users have already seen dramatic differences in the results when high-volume keywords are searched.

Let PenguinWatch help you learn the facts and keep you posted on all the latest news regarding the update so you can take precautionary action in the future. Here, you can also use our tool to assess the damage Penguin has had on your site's rankings and read through tips on how to recover.

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Google Penguin Update Webinar from WebiMax

A recent interview with WebiMax VP of Digital Strategy regarding the latest update from Google titled, The Penguin Update, was published on CNBC.

"Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company. A recent series of changes released by Google..." Read More

The Google Penguin Update

Over Optimization, Bad Link Profiles and Anchor Text

Penguin Webinar

What is going on in the minds of Google?

The Penguin Update

Tips Toward Recovery